Chloe Eau de Toilette for Women
2002 will mark the fiftieth anniversary of the house of Chloe. In the half-century since it was founded, the prestigious French label has stayed true to the concept of romantic, feminine fashion. Today, the houses newest Creative Director, Phoebe Philo, will bring her unique vision to this label at a moment when Chloe is enjoying unprecedented success. After fifty years, Chloe continues to connect with a new generation of stylish women.
The house of Chloe was founded in 1952 by two Parisians, Jacques Lenoir and Gaby Aghion. In a rapidly modernising post-war world, old traditions were giving way to new ideas, and their proposition was a radical one: they would make luxury pret--porter, delivering the kind of exceptional fashion off the rack that, until then, had only been available as couture.
The romantic, fluid clothes that they created marked a bold departure from the stiff formality of womens fashion in the early fifties. Chic, sensual, and unmistakably French, Chloe immediately established itself as a house that celebrated a softer aesthetic. In 1963, the houses founders appointed Karl Lagerfeld as head designer. Under Lagerfelds direction, the Chloe label produced iconic fashion: the gauzy floral prints and fluid, floating shapes that he created defined the bohemian spirit of the seventies and made Chloe one of the most popular labels of the period.
This era also saw the launch of the Chloe fragrance. Chloe, introduced in 1974, was an immediate commercial success, and continues to be one of the worlds best selling fragrances today.
Definitely was a great purchase
A pleasant complimentary scented with a luxurious balanced perfume.
Says a lot when you can still smell it on clothes after they have been in the washer and dryer.
The product shipped very quickly and was what I ordered, so I give the site an excellent rating
Masterpiece, my favorite fragrance of all time.