Rochas is a Parisian fashion, beauty, and perfume house, founded in 1925 by Marcel Rochas . Rochas gained widespread recognition for their first signature perfume in 1944: Femme, a scent created as a gift for Marcel's wife, and later for their immensely popular and sensual Madame Rochas fragrance. Rochas fashions are applauded for their sleek silhouettes and their scents are also rich and elegant, of the same luxurious quality.